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We have decided to take a new approach that we pioneered back in our RTG days.
We are as of the 1st of October 2008 amending all base rate affiliate revenue share deals to be at the new rate of 35%.
We will keep affiliates who drive us traffic at this new base rate but we do reserve the right to drop affiliate revenue percentages to 25% if you are not sending us traffic. This includes affiliates who once sent us traffic and no longer actively promote us. The enhanced base rate is intended to reward loyalty to what has to be the cleanest gambling affiliate program on the internet today.
Incentive for October November and December
We are ecstatic to announce that we have secured a fantastic incentive for our partners.
As of the 1st of October we will be paying out the following incentive:
Normal Revenue share + Sliding Scale CPA + 10% of your net revenue What does a sliding scale CPA mean? Let me explain with a table
The CPA scale works as follows and are the amounts that we are going to be paying:
$30 CPA for each new purchasing player up to 10 players
$40 CPA for each new purchasing player from 11 players to 20 players
$50 CPA for each new purchasing player up from 21 players and over
To qualify for CPA players need to make a minimum $50 first purchase.
Why do we put in the minimum first purchase amount? We are trying to protect ourselves from abuse of which there is always a small amount when there is a CPA incentive.
One thing that we would like to advise to Affiliate partners os that we only recently discovered that if we input on the system a $50 trigger for the CPA incentive– the minimum first purchase has to be for $50 or the CPA trigger will not function.
It does not matter if the player makes subsequent purchases the system will not recognize this. The player will still belong to you and you will receive normal Revshare but the CPA will not be triggered. This is a shortcoming in the Playtech system that we have talked to Playtech about . We want them to rectify this but nothing has been done re this to date . We will advise you as to when this does happen.
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